Ads Campaign Case Study
Case Study:

Ads Campaign Case Study

  • Industry : Insurance Lead Generation
  • Development Time : 15 Days
  • Our Strategy : 🎯 Audience Targeting, 🎨 Creative & Copy Strategy, 📱 Lead Collection Method, 🔁 Retargeting Setup

🎯 Objective

High-quality lead generation for Life Insurance & Health Insurance products through Facebook and Instagram ads with WhatsApp follow-up integration.

👤 Client Overview

  • Name: Mr. Arindam Ghosh
  • Profession: IRDA Certified Insurance Advisor
  • Location: Kolkata, West Bengal
  • Insurance Type: Life Insurance, Health Insurance, Child Plan, Retirement Plan
  • Target Area: Kolkata, Howrah, North 24 Parganas
  • Target Audience: Salaried professionals (Age 25–50), parents with kids, newly married couples

🚧 Initial Challenges

  • No online presence before campaign
  • Depended on referrals only
  • Very low lead generation from offline methods
  • No professional creatives or ad copy
  • Budget constraint: ₹300/day

📊 Results After 14 Days

Metric Value
Leads Collected 215
Cost Per Lead ₹23
WhatsApp Chats Initiated 132
Qualified Prospects 61
Policies Sold 13 (Life – 7, Health – 6)
Average Premium ₹28,500
Total Revenue ₹3.70 Lakhs+ (projected commission ₹52,000+)

🗣️ Client Testimonial

“I never imagined I could get such high-quality leads from Facebook. Now, I’m getting 10+ new lead follow-ups every week — my business has grown significantly.”
– Mr. Arindam Ghosh, Insurance Consultant (LIC & Star Health)

🔗 Want Similar Leads for Your Insurance Services?

📞 Call: 033 69028802

🌐 Website: www.vpress.co.in

📩 Email: hello@vpress.co.in