Growing a Cosmetics Store with Google Business Profile & Meta Ads Campaign by Vpress Web Designer
A leading local cosmetics store wanted to increase its footfall, online sales, and brand awareness in a highly competitive beauty market. Despite offering quality beauty products, they struggled with low online visibility and ineffective ad campaigns.
Challenges
- Poor ranking on Google Maps and Google Search.
- Incomplete Google Business Profile with low engagement.
- Ineffective previous ad campaigns with low ROI.
- Minimal local brand awareness despite a loyal customer base.
Solution & Strategy
Vpress Web Designer implemented a two-pronged digital marketing strategy:
1. Google Business Profile Optimization
- Updated complete business information with keywords for local SEO.
- Added high-quality images of products, store interiors, and customer experiences.
- Posted regular updates, offers, and events on Google Business Profile.
- Collected and responded to customer reviews to boost trust and rankings.
2. Meta Ads Campaign (Facebook & Instagram)
- Created targeted ad campaigns focusing on local customers interested in cosmetics and beauty products.
- Designed eye-catching creatives and product videos for higher engagement.
- Used retargeting ads for people who visited the store’s page or website.
- Tracked performance and optimized ads weekly for maximum ROI.
Results (After 3 Months)
| Metric | Before | After | Growth |
|---|---|---|---|
| Google Business Profile Views | 2,100/month | 6,500/month | +209% |
| Calls from Google Maps | 45/month | 120/month | +167% |
| Meta Ads Reach | 5,500 | 18,200 | +231% |
| Monthly Sales Revenue | ₹1,20,000 | ₹2,85,000 | +137% |
| Customer Reviews | 15 | 48 | +220% |
Key Learnings
- Google Business Profile optimization significantly increases local visibility.
- Targeted Meta Ads deliver high ROI for niche businesses like cosmetics stores.
- Visual content (photos & videos) enhances engagement and conversions.
- Consistent customer interaction boosts brand trust and loyalty.
Conclusion
By leveraging Google Business Profile and Meta Ads Campaigns, Vpress Web Designer helped this cosmetics store achieve higher online visibility, more customer inquiries, and increased sales—all within 90 days.
If you run a cosmetics store and want similar results, we can help you grow your business too!
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