Case Study: Interior Design Service – How Vpress Boosted Local Leads with Google Business Profile & Meta Ads
Our client, a premium Interior Design Service, wanted to establish a strong local presence and attract high-quality leads from homeowners and businesses seeking expert interior solutions. They approached Vpress Web Designer to develop a comprehensive online strategy focusing on Google Business Profile optimization and Meta Ads campaigns.
Challenges
- Low Google Business Profile ranking for targeted keywords.
- Minimal online inquiries despite good service quality.
- Limited brand awareness in the local service area.
- Low engagement on social media platforms.
Solution & Strategy
Vpress Web Designer implemented a two-pronged digital marketing strategy:
1. Google Business Profile (GMB) Optimization
- Updated and optimized business profile with keyword-rich descriptions.
- Added high-quality project images and videos to showcase expertise.
- Published regular Google Posts with offers, tips, and recent work updates.
- Implemented a review generation strategy to boost credibility.
2. Meta Ads Campaign
- Designed highly targeted ad creatives showcasing completed interior projects.
- Created audience segments based on location, age, and interests (home décor, renovation, property purchase).
- Set up retargeting campaigns for users who interacted with previous ads or visited the GMB profile.
- Ran special offer ads for seasonal promotions to drive faster conversions.
3. Tracking & Reporting
- Integrated tracking pixels and UTM codes to measure ad performance.
- Monthly performance reports to identify winning strategies and optimize underperforming campaigns.
Results (After 3 Months)
| Metric | Before | After | Growth |
|---|---|---|---|
| Google Business Profile Views | 1.200/month | 4.800/month | +300% |
| GMB Calls & Directions | 15/month | 65/month | +333% |
| Website Visits via GMB | 45/month | 180/month | +300% |
| Meta Ads Leads | 0 | 72 | — |
| Conversion Rate | 0% | 9.5% | — |
Key Learnings
- Local SEO + Paid Ads create a powerful synergy for service-based businesses.
- Regular GMB content posting boosts profile rankings significantly.
- Visual storytelling through project images increases trust and conversions.
- Retargeting ads ensure potential clients don’t slip away.
Conclusion
Through a focused approach combining Google Business Profile optimization and highly targeted Meta Ads, Vpress Web Designer helped this Interior Design Service achieve substantial growth in local visibility, inquiries, and sales within just 90 days.
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